Web Analytics : no success in France?

I have come to observe that Web Analytics in France seem to be monopolized by regular advertising agencies, e.g. Doubleclick et al.

Which secret ingredient is France missing to finally take Web Analytics seriously?

Can we just blame it on the fact that it’s too recent a science?



3 Responses to “Web Analytics : no success in France?”

  1. 1 Benoit Arson July 30, 2006 at 6:14 pm

    You regret french people don’t talk enough about web analytics.
    But, things maybe change with:
    Web Analytique


    and my blog Pages vues

    So, keep on writing on webanalytics, french webanalytics community need you!

  2. 2 Julien July 31, 2006 at 4:20 pm


    you’re right in the way that some isolated efforts are being made.

    However, major web analytics solutions such as Xiti, for whom you work, have a hard time being viewed for anything other than yet another webpage counter (sad but true).

    Adrien’s Web-analytique.com is a step in the right direction but not enough of an effort is made, as a whole, to educate stakeholders about the very nature of web analytics.

    Keep up the good work on your blog! 🙂

  3. 3 Benoit Arson July 31, 2006 at 9:50 pm

    Yes, you’re right.
    Webanalysis is not only about counting visitors.
    Educate about the very nature of webanalytics is one of aims of my blog.
    And the road will be very long…

    Thank you for your support.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Welcome to Julien Coquet’s blog!

This blog is titled Negligible Quantities, after these small details that you always miss... and that end up messing up your plans!

Web culture in general and Web Analytics in particular depend on details. Most of my posts relay information that consists of details of importance to me.

I am Country Manager for France for the Web Analytics Association (WAA)

Bienvenue sur le blog de Julien Coquet

Ce blog est un espace où je parle de ces petits détails chers à mes analyses du Web.

Vous y trouverez des billets sur mon humeur du moment, mes coups de coeurs mais aussi mes coups de gueule :-)

Je suis responsable pour la France de la Web Analytics Association (WAA)

Le nom du blog, Negligible Quantities, est inspiré de Manu Larcenet et de ses Quantités Négligeables

June 2006
« May   Jul »

Blog traffic


Flickr Photos

RSS Digg!

  • An error has occurred; the feed is probably down. Try again later.

RSS Follow me on Twitter

  • An error has occurred; the feed is probably down. Try again later.

%d bloggers like this: