Why you need to educate your customers…

… even when they’re not technical at heart!

The illustrations below depict a situation I have already run into: when you leave your customers and stakeholders hanging without clear knowledge of where of how to get reports, you get yourself sucked into situations when you have to juggle between common sense and political correctness.

Maddox and reporting 1/4

Maddox and reporting 2/4

Maddox and reporting 3/4

Maddox and reporting 4/4

Sounds familiar? 😉

Remember kids, automated reports that land directly in your mailbox are better than having customers go into the reporting interface to get them themselves.
Caveat: reserve this approach for the handful of reports you helped your customer define based on his KPIs.

Thanks to Maddox and his Best Page in the Universe. Apparently he ran into the same situation and decided to vent his anger 🙂


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Welcome to Julien Coquet’s blog!

This blog is titled Negligible Quantities, after these small details that you always miss... and that end up messing up your plans!

Web culture in general and Web Analytics in particular depend on details. Most of my posts relay information that consists of details of importance to me.

I am Country Manager for France for the Web Analytics Association (WAA)

Bienvenue sur le blog de Julien Coquet

Ce blog est un espace oĂč je parle de ces petits dĂ©tails chers Ă  mes analyses du Web.

Vous y trouverez des billets sur mon humeur du moment, mes coups de coeurs mais aussi mes coups de gueule :-)

Je suis responsable pour la France de la Web Analytics Association (WAA)

Le nom du blog, Negligible Quantities, est inspiré de Manu Larcenet et de ses Quantités Négligeables

August 2006
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